coaching staff, sports teams compete “off‐the‐field” for spectators, consumers, sponsors, media coverage and investors. As such …, sports teams are increasingly becoming business entities with professional managers. Practical implications – Provides …

modern legends that has enriched the sport was the success of the success of the Oakland Athletics team of the early 2000s …

international sport marketing, considers factors such as globalization which have fuelled the process, looks at practical …

world, sport is a major part of their lives. Its popularity is evident in the degree of both active and passive involvement … that prevails. Considerable scope therefore exists for sport to help a variety of interested parties to obtain income … transparency and integrity. Sport has obviously not been without its problems either. Practical implications – The paper provides …

sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one …-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the …