process of product innovation and development. Many companies now see enormous potential in leveraging the extended value …

their potential because they are unable to adapt through innovation. They have a good initial product or service concept but …

Product innovation – the development of new and improved products – is crucial to the prosperity of the modern …

Purpose – To review the comments made by Doug Burcicki, speaking at the “Front End of Innovation” conference, organized … by IIR, on the concept auction approach to innovation. Design/methodology/approach – The author examines and provides a … précis of the speech made by Doug Burcicki. Findings – For effective innovation, companies need to be able to sort out new …

insisting that the producer and not the customer is responsible for innovation. But times have changed since the late US … scientist made this claim. Innovation is no longer considered down to company efforts alone. A growing number of people now … recognize the important contribution certain consumers can make. Innovation is a costly business at the best of times. Testing …

have a considerable influence on their approach to issues like innovation and new product development (NPD). Indeed, the … alarmingly high. Risk and uncertainty thus remain the norm where innovation is concerned. In order to unearth those winning …