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Delivering the goods (profile of Jason Gissing, one of the founders of Ocado, the UK Internet retailer specializing in groceries)
Gray, R. - In: Strategic Direction 27 (2011) 6
Persistent link: https://www.econbiz.de/10015011704
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Analyse the future (data integration for improved market forecasting)
Jain, A. - In: Strategic Direction 28 (2012) 3
Persistent link: https://www.econbiz.de/10015011824
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Beware, the ad men are everywhere
In: Strategic Direction 27 (2011) 9, pp. 26-28
advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do …
Persistent link: https://www.econbiz.de/10015010649
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Digital makes the brand connection
Dundas, C. - In: Strategic Direction 26 (2010) 9
Persistent link: https://www.econbiz.de/10015011589
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iPhone and apps (the brand management and marketing aspects of Apple s iPhone and associated applications software (“apps ))
In: Strategic Direction 27 (2011) 3
Persistent link: https://www.econbiz.de/10015011667
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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011768
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The dawn of artificial intelligence?
In: Strategic Direction 23 (2007) 2, pp. 34-36
artificial‐intelligence (AI) avatars on the internet. Powered by award‐winning AI that was developed by British programmer Rollo …
Persistent link: https://www.econbiz.de/10015010113
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MySpace or yours?
In: Strategic Direction 24 (2008) 8, pp. 15-18
last few years social networking has established itself as the latest in a line of internet trends. Given the extraordinary … offered. Internet users in many countries are catching the networking bug. In the UK, for instance, 20 percent of all online …
Persistent link: https://www.econbiz.de/10015010296
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API discovers “good enough” is better than best
In: Strategic Direction 24 (2008) 9, pp. 19-21
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010308
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OMG Ashton Kutcher is, like, a business guy! LOL
In: Strategic Direction 26 (2010) 8, pp. 26-29
Purpose – This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010526