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In: Strategic Direction 27 (2011) 2, pp. 18-21

Purpose – Presents how advertising is being developed for use on the internet Design/methodology/approach – The reactions of more than 3,500 participants to 249 adverts were tested, and included the use of eye‐tracking devices which gauged reactions in terms of average gaze duration....

Persistent link: https://www.econbiz.de/10015010577

A whole new world

In: Strategic Direction 39 (2023) 2, pp. 9-11

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015013532

Push and pull factors for knowledge exchange

In: Strategic Direction 32 (2016) 4, pp. 33-35

Persistent link: https://www.econbiz.de/10015012008

Chinese entrepreneurs focus on innovation

In: Strategic Direction 30 (2014) 1, pp. 7-10

Purpose – To examine the way that China's cultural traditions affect the country's approach to innovation management … spending into patent applications. Design/methodology/approach – Compares innovation performance between countries with and …, that they will mention creativity and innovation. And yet, China's total number of patent applications rose tenfold between …

Persistent link: https://www.econbiz.de/10015013409

Comparing new product development strategies at Bass and Carlsberg‐Tetley

In: Strategic Direction 18 (2002) 4, pp. 6-8

New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...

Persistent link: https://www.econbiz.de/10015009562

Dyson’s heroic struggle

In: Strategic Direction 19 (2003) 9, pp. 8-10

Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society … between positive brand values and innovation. …

Persistent link: https://www.econbiz.de/10015009640

Winning innovation

In: Strategic Direction 19 (2003) 9, pp. 30-32

Despite the desperate general state of the UK’s engineering and manufacturing industry, great engineering innovation is … annual prize for engineering innovation. …

Persistent link: https://www.econbiz.de/10015009647

Innovations: Top ten defense innovations

In: Strategic Direction 19 (2003) 10, pp. 28-30

At the turn of the year, the US R&D Forecast for 2003, a joint effort of Battelle and R&D Magazine , highlighted that outside factors, including the creation of the Department of Homeland Security, were deeply impacting the levels of funding for scientific research. According to that forecast a...

Persistent link: https://www.econbiz.de/10015009657

Future belongs to the real innovators

In: Strategic Direction 19 (2003) 11, pp. 17-20

The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...

Persistent link: https://www.econbiz.de/10015009663

Innovations: Becoming wise to biotechnology

In: Strategic Direction 19 (2003) 11, pp. 30-32

Biotechnology has been described as a pervasive and disruptive technology. Pervasive in the sheer number of industries it can influence and disruptive in the effect it can have on these. In particular, as well as driving advances in pharmaceutical and healthcare, it has the potential to change...

Persistent link: https://www.econbiz.de/10015009667

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