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The global hotel industry's approach to sustainability

In: Strategic Direction 30 (2014) 4, pp. 24-27

world hotel industry highlights that there are considerable differences in the type and amount of information about CSR and …

Persistent link: https://www.econbiz.de/10015012355

The factors that really drive CSR integration

In: Strategic Direction 32 (2016) 10, pp. 27-29

strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration … efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company strategy. This makes it …

Persistent link: https://www.econbiz.de/10015012761

Successful cause-related marketing

Nejati, Mehran - In: Strategic Direction 30 (2014) 8, pp. 35-37

Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience and expertise. Findings –...

Persistent link: https://www.econbiz.de/10015013302

Supersize this: McDonald's and the sustainability story

In: Strategic Direction 26 (2010) 9, pp. 29-32

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010539

Exploring new worlds with corporate social responsibility

In: Strategic Direction 31 (2015) 11, pp. 30-32

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015013024

The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)

Barnes, R. - In: Strategic Direction 27 (2011) 7

Persistent link: https://www.econbiz.de/10015011723

Five reasons to go with the crowd (the advantages and drawbacks involved in online group buying and offering discounts to consumers in retailing)

Manning, J. - In: Strategic Direction 27 (2011) 9

Persistent link: https://www.econbiz.de/10015011752

Getting to grips with pricing (how excessive discounting can damage a supermarket s business)

Bainbridge, J. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011762

Six steps to successful global corporate social responsibility

In: Strategic Direction 23 (2007) 2, pp. 15-17

Purpose – The purpose of the paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Persistent link: https://www.econbiz.de/10015010107

“E” word that shouldn't need saying

In: Strategic Direction 23 (2007) 5, pp. 11-13

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010139

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