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Strategic Direction
Marketing theory
87
Journal of historical research in marketing
85
European Journal of Marketing
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of the Academy of Marketing Science
49
Legends in marketing
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Journal of business research : JBR
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AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
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European journal of marketing : EJM
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Marketing Intelligence & Planning
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Springer eBook Collection / Business and Economics
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History of marketing thought ; Volume 1
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Marketing : ZFP ; journal of research and management
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Journal of marketing
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History of marketing thought ; Volume 2
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Journal of marketing research : JMR
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Journal of macromarketing
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Review of marketing research
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SAGE library in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Lehrbuch
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Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
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The history of marketing science
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of marketing education : JME
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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The dark energy at the heart of the “dark art of marketing
In:
Strategic Direction
26
(
2010
)
7
Persistent link: https://www.econbiz.de/10015011560
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Five ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)
Manning, J.
- In:
Strategic Direction
27
(
2011
)
7
Persistent link: https://www.econbiz.de/10015011721
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Slowly does it (the need for marketers to recognize the need to accommodate “slow culture )
Chmielowski, A.
- In:
Strategic Direction
27
(
2011
)
7
Persistent link: https://www.econbiz.de/10015011722
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The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)
Barnes, R.
- In:
Strategic Direction
27
(
2011
)
7
Persistent link: https://www.econbiz.de/10015011723
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5
Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)
Southgate, T.
- In:
Strategic Direction
27
(
2011
)
8
Persistent link: https://www.econbiz.de/10015011735
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Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
Costa, M.
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Strategic Direction
27
(
2011
)
9
Persistent link: https://www.econbiz.de/10015011751
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Making Coke s brand fizz (Coca-Cola s future marketing plans in the context of its 125th anniversary)
Brownsell, A.
- In:
Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011760
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8
Getting to grips with pricing (how excessive discounting can damage a supermarket s business)
Bainbridge, J.
- In:
Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011762
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9
A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
Carter, M.
- In:
Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011764
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10
Ten global consumer trends in 2011
Harrison, D.
- In:
Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011766
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