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Britannia discovers the benefits of analytical CRM
In: Strategic Direction 18 (2002) 11, pp. 20-23
Imagine walking into your local bank to be greeted by a friendly assistant who, after asking only for your name (no account code or reference number), then has access to all of your details enabling him or her to serve you immediately. While you are being served, the assistant observes that you...
Persistent link: https://www.econbiz.de/10015009635
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New generation organizations
In: Strategic Direction 22 (2006) 11, pp. 22-24
influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers …
Persistent link: https://www.econbiz.de/10015010087
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Organizing for innovation
In: Strategic Direction 22 (2006) 11, pp. 34-36
Purpose – To present the findings from the BCG's Innovation 2006 Senior Executive Survey. Design – Reviews the results of the BCG's Innovation 2006 Senior Executive Survey. Findings – Innovation remains a top strategic focus for many companies; however 50% of companies questioned remain...
Persistent link: https://www.econbiz.de/10015010091
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Corporate sustainability
In: Strategic Direction 24 (2008) 6, pp. 22-24
that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and …
Persistent link: https://www.econbiz.de/10015010275
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Green marketing
Grant, John - In: Strategic Direction 24 (2008) 6, pp. 25-27
important. Originality/value – This paper provides useful suggestions as to the future of green marketing.  …
Persistent link: https://www.econbiz.de/10015010276
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Why existing customers are so valuable
Bishop, Derek - In: Strategic Direction 25 (2009) 2, pp. 3-5
organizations and in doing so take their business elsewhere. Findings – The paper suggests different ways in which to look at an … organizations customer service, and in doing so, evaluate an existing customers needs and behavior. Originality/value – The paper … looks at why customers leave organizations, and in fixing these reasons it is likely to cost far less than attracting new …
Persistent link: https://www.econbiz.de/10015010346
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Coping with internet insecurity
In: Strategic Direction 25 (2009) 4, pp. 12-15
addressing the evolving risks to organizations' electronic security. Practical implications – Provides strategic insights and … practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy …
Persistent link: https://www.econbiz.de/10015010371
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Strategic steering to avoid the turbulence
In: Strategic Direction 25 (2009) 7, pp. 24-26
turbulence throughout the world, organizations might have been content to formulate a strategic plan for their future and pay it … – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality …
Persistent link: https://www.econbiz.de/10015010407
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Adding value: the case for better business: putting legacy at the heart of commercial strategy makes everyone a winner
McDermott, Ian - In: Strategic Direction 26 (2010) 2, pp. 3-5
have more power than ever to create positive, sustainable change, not just in their own organizations, but in society. If …
Persistent link: https://www.econbiz.de/10015010461
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What does sustainability mean?
In: Strategic Direction 26 (2010) 2, pp. 27-30
Purpose – Reviews recent and diverse literature on sustainability and corporate social responsibility, to bring together research and recommendations about this increasingly important business initiative. Design/methodology/approach – Conceptual and strategic thinking on the subject....
Persistent link: https://www.econbiz.de/10015010468