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~isPartOf:"Strategic information systems ; Vol. 3"
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Privater Konsum"
~type_genre:"Reprint"
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Brand extension
Konsumentenverhalten
Marktforschung
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Privater Konsum
Consumer behaviour
3
E-commerce
2
Electronic Commerce
2
Online retailing
2
Online-Handel
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Benutzerschnittstelle
1
Bewertung
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Computer-assisted marketing
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Decision theory
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Entscheidungstheorie
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IT-gestütztes Marketing
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Brimhall, Bradley B.
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Gudigantala, Naveen
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Jones, Donald R.
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Pu, Pearl
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Strategic information systems ; Vol. 3
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
1
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ECONIS (ZBW)
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1
Performance evaluation of consumer decision support systems
Zhang, Jiyong
;
Pu, Pearl
-
2010
Persistent link: https://www.econbiz.de/10003910807
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2
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
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3
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
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