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Towards a framework for integrating social media, customer relationship, and knowledge management
Bello, Olayiwola Wasiu; Folarin, Modupe; Faruk, Nasir - In: Strategic uses of social media for improved customer …, (pp. 11-44). 2017
Persistent link: https://www.econbiz.de/10011632734
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Social customer relationship management (SCRM) : a strategy for customer engagement
Al-Azzam, Ameen K.; Khasawneh, Rawan Tayseer - In: Strategic uses of social media for improved customer …, (pp. 45-58). 2017
Persistent link: https://www.econbiz.de/10011632735
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Social media as social customer relationship management tool : case of Jordan medical directory
Al-Rabayah, Wafaa A. - In: Strategic uses of social media for improved customer …, (pp. 108-123). 2017
Persistent link: https://www.econbiz.de/10011632741
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Opinion mining : a tool for understanding customers - challenges and approaches
Khasawneh, Rawan Tayseer; Alsmadi, Izzat - In: Strategic uses of social media for improved customer …, (pp. 193-206). 2017
Persistent link: https://www.econbiz.de/10011632837
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Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad; Al-Zyoud, Ahmad - In: Strategic uses of social media for improved customer …, (pp. 207-223). 2017
Persistent link: https://www.econbiz.de/10011632848