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THE EFFEVTICE USE OF ADVERTISI...
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Advertising planning
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Strategische Kommunikationsplanung
Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
24
SpringerLink / Bücher
23
International journal of advertising : the quarterly review of marketing communications
22
Leitfaden Online-Marketing ; [Bd. 1]
20
A master class in brand planning : the timeless works of Stephen King
17
Journal of marketing communications
16
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
PR-Kampagnen
9
Journal of promotion management : JPM
8
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
European journal of marketing : EJM
6
Faculty & research / Insead : working paper series
6
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Media-Perspektiven
6
Gabler Edition Wissenschaft
5
Handbuch Kommunikationsmanagement
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Psychology & marketing
5
UTB / Betriebswirtschaftslehre
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand Planning : starke Strategien für Marken und Kampagnen
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of operational research : EJOR
4
Harvard-Business-Manager : das Wissen der Besten
4
International advertising and communication : current insights and empirical findings
4
International journal of industrial organization
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Kellogg on advertising & media : the Kellogg School of Management
4
Marketing intelligence & planning
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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ECONIS (ZBW)
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Dachmarkenaufbau : "Der Natur einen neuen Namen geben" ; nationale Naturlandschaften
Johanssen, Klaus-Peter
;
Weihe, Christiane
- In:
Strategische Kommunikationsplanung
,
(pp. 191-201)
.
2008
Persistent link: https://www.econbiz.de/10003645125
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2
Medienarbeit I : "Sachsen-Anhalt ; wir stehen früher auf"
Frink, Alexandra
;
Fischer-Appelt, Bernhard
- In:
Strategische Kommunikationsplanung
,
(pp. 213-223)
.
2008
Persistent link: https://www.econbiz.de/10003645131
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3
Medienarbeit II : "der Emscher-Erzähler"
Roth, Miriam
- In:
Strategische Kommunikationsplanung
,
(pp. 225-233)
.
2008
Persistent link: https://www.econbiz.de/10003645133
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4
Produkt-PR : "keine Models - aber straffe Kurven"
Guckenberger, Anja
- In:
Strategische Kommunikationsplanung
,
(pp. 239-243)
.
2008
Persistent link: https://www.econbiz.de/10003645137
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5
Events : "Familienmanagerin des Jahres"
Hardt, Jürgen
- In:
Strategische Kommunikationsplanung
,
(pp. 245-252)
.
2008
Persistent link: https://www.econbiz.de/10003645144
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