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The quality of traditional and regional products is essentially determined by geography, history and culture. Being protected by a distinctive quality label (based on the geographical origin, traditions and special features) may enhance traditional Hungarian and regional products’...
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Studying the multifunctional nature of agriculture requires a multi-level, multi-dimensional and multi-actor approach. In any given country analysis starts at the national economy level then descends to the farm and farm household level. In our study we analysed the life histories of nineteen...
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Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing...
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Based on statistical analyses of the financial data, the study showed that organisational instability characterised the period under examination. On average, change of ownership or of management, or even mergers or de-mergers occurred every 3.7 years. The “stable†periods are too short...
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Marketing co-operatives can strengthen countervailing power of producers and help to co-ordinate (agricultural) supply chains. According to many authors, one of the means of increasing the competitiveness of co-ops can be traced back to trust and informal connections existing between the members...
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