Katz, Jeffrey P.; Pagell, Mark D.; Bloodgood, James M. - In: Supply Chain Management: An International Journal 8 (2003) 4, pp. 291-302
Only one customer really counts: the end customer. The final purchaser decides whether each supply chain member adds value, and is thus willing to pay for the added benefit, or whether by‐passing a particular link in the supply chain makes economic sense. It is in this context that profit,...