Arrigo, Elisa - In: Symphonya. Emerging Issues in Management (2011) 1 Global Cities and Knowledge Management - 1
The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of … global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …
