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Investitionsgütermarketing
6
Lieferantenmanagement
5
Supplier relationship management
5
Theorie
5
Theory
5
Marketingmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
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Marketing management
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Beschaffung
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Betriebliche Wertschöpfung
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Internationales Marketing
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Market segmentation
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Procurement
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Angebotsbearbeitung
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Beziehungsmanagement
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Beziehungsmarketing
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Business-to-Business-Marketing
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Customer service
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Kundenmanagement
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Kundenservice
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Physical distribution
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Product management
1
Produktmanagement
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Projektmanagement
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Book / Working Paper
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Collection of articles of several authors
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German
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Kleinaltenkamp, Michael
6
Plinke, Wulff
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Technischer Vertrieb
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of Business & Industrial Marketing
13
SpringerLink / Bücher
10
Journal of business research : JBR
9
Springer eBook Collection / Business and Economics
9
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
8
The journal of business & industrial marketing
8
jbm - Journal of Business Market Management
7
Business relationship management and marketing
5
Business-to-Business-Marketing : Arbeitspapier ; Berliner Reihe
5
Australasian marketing journal
4
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
4
Die Betriebswirtschaft : DBW
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Lehrbuch
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Springer texts in business and economics
4
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
4
Technological forecasting & social change : an international journal
4
Arbeitspapiere zum Marketing
3
Computers & industrial engineering : CAIE ; an internat. journal
3
European journal of operational research : EJOR
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of Business Research
3
Journal of Service Theory and Practice
3
Kohlhammer Edition Marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing theory
3
Springer Texts in Business and Economics
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Computational and mathematical organization theory
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Group decision and negotiation
2
Grundlagen und Praxis der Betriebswirtschaft
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ECONIS (ZBW)
6
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1
Auftrags- und Projektmanagement : Projektbearbeitung für den technischen Vertrieb
Kleinaltenkamp, Michael
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000652340
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2
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
3
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
4
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
5
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
6
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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