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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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The role of social support on relationship quality and social commerce
Hajli, M. Nick - In: Technological forecasting & social change : an … 87 (2014), pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
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A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya; El Ghazi, Hamid; Oubrich, Mourad; El … - In: Technological forecasting & social change : an … 174 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
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Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay - In: Technological forecasting & social change : an … 172 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
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Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
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How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina; Kar, Kumar Arpan - In: Technological forecasting & social change : an … 182 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
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Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao; Evans, Richard; Shan, Wei - In: Technological forecasting & social change : an … 175 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
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Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey; Modi, Pratik; Wu, Meng-Shan; Chen, Cheng-Hao; … - In: Technological forecasting & social change : an … 139 (2019), pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
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Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi; McLean, Graeme J. - In: Technological forecasting & social change : an … 128 (2018), pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
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Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma; Xiong, Jie - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417228