Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Year of publication: |
2019
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Authors: | Li, Stacey ; Modi, Pratik ; Wu, Meng-Shan ; Chen, Cheng-Hao ; Bang, Nguyen |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 139.2019, p. 303-310
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Subject: | Consumer-initiated online brand communities | Online brand communities | Social capital | Social media | Sozialkapital | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing |
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