This article explores the development of the Romanian retail market, the recent evolutions on this market and the impact of the recent conflict between the retailers and the Romanian producers, starting from current questions not only in Romania but also at European level. The beginning of this...

The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...

The process of the European integration and the developing of the internal market have led to the necessity of introducing a common policy for the consumers’ protection. As the policy for the consumers’ protection has been established as a well-structured policy at the levelof the European...

E-commerce highlights the vast area of electronic interchange connected to the commercial activities that involve both the relations between enterprises as well as the relations between enterprises and consumers, referring especially to information interchange, product transactions, equipments,...

Consumer protection is an activity rather new in Romania where from political reasons there were no preoccupations in this area before 1990. After the transition at the market economy it was very clear that Romania needed to create a law system for the protection of the consumers, coherent,...

According to the agricultural patterns existing in the EU, the objectives of the Romanian baking industry should ensure the alimentary safety, introduce the European competitive technologies and manufacturing process, harmonize the Romanian law with the communitary acquis and implement it, match...

The consumers’ protection could be realized both in a direct way, explicitly, through the juridical and parajuridical actions that consumers can use against the economic agents offering unsuitable merchandises or promoting illicit commercial practices and in an indirect way, implicitly,...

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...

In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...