One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

The research aimed at the importance of a well-structured business education, with a view to preparing the future employees for the requirements of the labour market, has become the central point in many key-sectors of the economy. This paper is based on having identified a gap in scientific...

The actors on the today business stage have no more well-defined roles with clear and rigid borders between them. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service providers. The study reveals that customers can...

The practical approaches to the territorial management process of development of regional recreational complex are defined in the article. Some propositions dedicated to the organization of the economic mechanism of regional recreation-tourist market improving nowadays are given.

The number of victims made by the tsunami in Southeast Asia is frightening. The available data indicate over 300.000 victims, to whom we must add several hundred thousands of injured people and over 1.75 million people left homeless. The survivors have to deal with the crude truth: the loss of...

Tourism developement reprezent one of the main priority of modern economies. This evolution depends on factor endowements. They correspond to general factor required for the whole economy and to specific factors to the tourism such as certain natural and cultural resources. Factor endowements...

Local destinations incorporate various stakeholders, often including a host community, and can form a network with other destinations to shape larger destinations. To attract tourists, destinations must consider the travel basic costs, convenience, and timelines. Like other consumers, tourists...

Albania is recognized as a tourism destination at the Mediterranean coast and has a competitive position in the international tourism market. Sustainability and awareness for environmental issues are major part of the tourism development strategy in Albania. There are a lot of reasons explaining...

The main questions dedicated to the transboundary collaboration between Ukraine and Romania are observed in the article. The priorities of regional cooperation are defined and the factors of influence on the tourism development are given.

The concept of Community Based Tourism (CBT) has been a further development within the sustainable tourism approach. Drawing from the theories and practice of participatory development, it specifically focuses on the impact tourism may have on local communities with the aim of maximizing...