One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

The actors on the today business stage have no more well-defined roles with clear and rigid borders between them. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service providers. The study reveals that customers can...

The research aimed at the importance of a well-structured business education, with a view to preparing the future employees for the requirements of the labour market, has become the central point in many key-sectors of the economy. This paper is based on having identified a gap in scientific...

The current social and economic stage of development observed in Romania and, implicitly, that of the national tourism, requires a new type of approach vis-à-vis the “tourism development” concept. Until the 90s, tourism development was carried out in a centralized fashion and, in most...

The anthropologists have pointed out the existence of many thinking currents and schools in the field of organizational culture. The study of this culture became more and more important as the transnational companies have developed day by day. Having in mind the process of internationalization...

Consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet and other computer networks. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction...

Service quality initiatives are high priorities in many tourism destinations, with expenditure seen as long-term investment for future growth and profitability. My study’s goal is to explain the quality dimensions from the viewpoint of tourism destination. When we start to discuss about...

Serbia, without doubt, has qualitative and diverse base to develop tourism. Natural attractions as well as attained level of lodging and other capacities point out that numerous types of tourism could be developed, especially if one takes into account landscape diversity as well as natural...

The international dimension of tourism industry is becoming increasingly important and complex in the world of economy. Despite this increasing prominence little is known about the internationalization of tourism firms. This paper attempts to examine the concepts underpinning the notion of...