The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study:...

In the last decades, nutrition labels have provided an increasing amount of information about the nutritional value of a foodstuff, in a variety of patterns, having the main goal to help consumers in making healthier food choices. Now, many questions appeared related to the effectiveness of...

Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus...

The SQAM services refer to standardization, quality insurance and conformity assessment, accreditation and metrology. The main instruments that ensure the free circulation of merchandise on the big European market are the European directives, harmonized standards, accreditation, conformity...

Small and medium-sized companies in the investment goods industry find themselves more and more often confronted with radical changes in the conditions of their business environments. The access to one dimensional growth just by selling physical products is becoming increasingly limited....

The XXI century consumer changes the behaviour, directing it to an environmentally friendly attitude. This appears as the need to find ways that permits the consumer behaviour, rights and interests of their, following the adoption of a preventive consumer behavior in relation to goods and...

The companies became more complex in terms of corporate structure and geographical area because of the globalization process and they are facing a higher and higher data volume, with a higher and higher competition level, especially during crisis moments, which makes the use of the information...

This paper presents development in the bioinformatics services industry value chain, based on cloud computing paradigm. As genome sequencing costs per Megabase exponentially drop, industry needs to adopt. Paper has two parts: theoretical analysis and practical example of Seven Bridges Genomics...

The knowledge-based economy, along with the impact of information society technologies, presents the service organizations and their customers with many potential opportunities as well as challenges. Therefore, this study explores how the knowledge-based economy could influence the quality...

The main purpose of the present study is to provide a highly comprehensive methodological solution for carrying out products/services which fully comply with customers (i.e. end users) functional and performance requirements in Telemedicine field, and furthermore to satisfy multitude end users...