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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W.Chan
;
Mauborgne, Renée
;
Andersen, Poul Houman
; …
- In:
The Academy of Management review : AMR
33
(
2008
)
3
,
pp. 790-793
Persistent link: https://www.econbiz.de/10008073685
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