Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

W. Chan Kim; Renée Mauborgne

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy

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Year of publication:	2005
Authors:	Kim, W. Chan ; Mauborgne, Renée
Publisher:	Boston, Mass. : Harvard Business School Press
Subject:	Markterschließung \| Unternehmen \| Kooperation \| Marktergebnis
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	XV, 240 S. graph. Darst. 25 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. [223] - 229) and index Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. hbk.. - : £16.99 : CIP entry (Jan.)
ISBN:	1-59139-619-0 ; 978-1-59139-619-2
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10002185781