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The Bottom Line
Journal of business research : JBR
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The marketing review
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Qualitative market research : an international journal
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International studies of management and organization
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International Marketing Review
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Building corporate identity, image and reputation in the digital era
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
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Analyzing the cultural diversity of consumers in the global marketplace
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Corporate Communications: An International Journal
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Ethical and social marketing in Asia : incorporating fairness management
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Antecedents and consequences of corporate communication management (CCM)
Mohamad, Bahtiar
;
Nguyen, Bang
;
Melewar, TC
;
Gambetti, …
- In:
The Bottom Line
31
(
2018
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10012066620
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2
The dimensionality of corporate communication management (CCM)
Mohamad, Bahtiar
;
Nguyen, Bang
;
Melewar, TC
;
Gambetti, …
- In:
The Bottom Line
32
(
2019
)
1
,
pp. 71-97
Persistent link: https://www.econbiz.de/10012066631
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