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~isPartOf:"The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business"
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Werbungsbetrieb
3
Marktforschung
1
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Harper, Marion
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Rose, S.
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Ryans jr., John K.
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Strouse, Norman H.
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
Journal of advertising research
89
Journal of marketing research : JMR
37
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of business : B
16
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
16
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
13
Absatzwirtschaft
11
Jahrbuch der Absatz- und Verbrauchsforschung
9
Markenartikel : das Magazin für Markenführung
8
Harvard business review : HBR
7
The journal of industrial economics
7
The review of economics and statistics
7
Decision sciences : DS
6
Operations research
6
Sloan management review
6
Southern economic journal
6
Abhandlungen zur Werbewissenschaft und Werbepraxis
5
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Journal of the Market Research Society : JMRS
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Research for marketing : RfM
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Behavioral and management science in marketing
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
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The internationalization of the ad man
Strouse, Norman H.
- In:
The Columbia journal of world business : publ. …
1
(
1966
)
1
,
pp. 115-120
Persistent link: https://www.econbiz.de/10002883386
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2
Probe into the world ideas with Marion Harper
Rose, S.
- In:
The Columbia journal of world business : publ. …
2
(
1967
)
6
,
pp. 31-38
Persistent link: https://www.econbiz.de/10002737753
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3
Is it too soon to put a tiger in every tank?
Ryans jr., John K.
- In:
The Columbia journal of world business : publ. …
4
(
1969
)
2
,
pp. 69-75
Persistent link: https://www.econbiz.de/10002718682
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