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Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.
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Burgess, Steven M.
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1999
Persistent link: https://www.econbiz.de/10001463749
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Value priorities and consumer behavior in a transitional economy : the case of South Africa
Burgess, Steven M.
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Steenkamp, Jan-Benedict E. M.
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1998
Persistent link: https://www.econbiz.de/10000992721
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