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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
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The importance of brand power : a review of the European car market
Melewar, T. C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
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Can Swiss multinational corporations be considered truly global firms?
Melewar, T. C.
;
Osborne, Luc
- In:
The European business journal
15
(
2003
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10001841389
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