Narrow search
Showing 1 - 2 of 2
Cover Image
APPLYING THEORY TO PRACTICE - The importance of brand power: A review of the European car market
Melewar, T.C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177
Persistent link: https://www.econbiz.de/10007099379
Cover Image
REGIONAL STRATEGIES V. GLOBAL STRATEGIES - Can Swiss multinational corporations be considered truly global firms?
Melewar, T.C.; Osborne, Luc - In: The European business journal 15 (2003) 1, pp. 24-34
Persistent link: https://www.econbiz.de/10007105932