Nation branding and integrated marketing communications: an ASEAN perspective
Year of publication: |
2010
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Authors: | Dinnie, Keith ; Melewar, T.C. ; Seidenfuss, Kai-Uwe ; Musa, Ghazali |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 27.2010, 4 (1.1.), p. 388-404
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