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~isPartOf:"The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses"
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The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
Faculty & research / Insead : working paper series
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Globalization and its challenges
Gatignon, Hubert
;
Kimberly, John R.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 1-22)
.
2004
Persistent link: https://www.econbiz.de/10002238378
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Global marketing of new products
Gatignon, Hubert
;
Bulte, Christophe Van den
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 207-228)
.
2004
Persistent link: https://www.econbiz.de/10002238646
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