Global marketing of new products
Year of publication: |
2004
|
---|---|
Authors: | Gatignon, Hubert ; Bulte, Christophe Van den |
Published in: |
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses. - Cambridge : Cambridge University Press, ISBN 0-521-83571-2. - 2004, p. 207-228
|
Subject: | Produktentwicklung | New product development | Internationales Marketing | International marketing | Innovation | Marketingmanagement | Marketing management |
-
Ju, Min, (2018)
-
Wu, Jie, (2019)
-
Ružić, Erik, (2018)
- More ...
-
Van Den Bulte, Christophe, (2007)
-
Statistical analysis of management data
Gatignon, Hubert, (2003)
-
Statistical analysis of management data
Gatignon, Hubert, (2010)
- More ...