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Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm
Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 2, pp. 7-26
Persistent link: https://www.econbiz.de/10011987777
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Uncovering "meanings" through animal figurative marks in corporate logos
Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 7-29
Persistent link: https://www.econbiz.de/10011987792
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Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage
Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011873179
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The corporate heritage brand development process : a new institutional theory approach
Otubanjo, Olutayo; Adegbile, Oluwaseun Eniola - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10012104305
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Re-examining the meaning of corporate branding : does corporate advertising give useful insights?
Otubanjo, Olutayo; Epie, Chantal - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 7-32
Persistent link: https://www.econbiz.de/10011854088
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A corporate brand in the technology road-map : Sony
Otubanjo, Olutayo; Lim, Lynn - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 60-73
Persistent link: https://www.econbiz.de/10009405685