Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage
Year of publication: |
March 2018
|
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Authors: | Otubanjo, Olutayo |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 15.2018, 1, p. 24-44
|
Subject: | Erfolgsfaktor | Success factor | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Entrepreneurship | Entrepreneurship approach |
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