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~isPartOf:"The Irwin series in marketing"
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Introduction to marketing management : text and cases
Scott, James D.
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1985
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5. ed.
Persistent link: https://www.econbiz.de/10013481534
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Promotional strategy : managing the marketing communications process
Engel, James F.
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1991
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7. ed
Persistent link: https://www.econbiz.de/10013481902
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