Media selection by linear programming
Year of publication: |
1965
|
---|---|
Authors: | Brown, Douglas B. ; Warshaw, Martin R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 2.1965, 1, p. 83-88
|
Subject: | Programming | Werbungsmittel |
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