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~isPartOf:"The Oxford handbook of strategic sales and sales management"
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The Oxford handbook of strategic sales and sales management
Industrial marketing management : the international journal for industrial and high-tech firms
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European Journal of Marketing
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The journal of personal selling & sales management : JPSSM
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Handbook of strategic account management : a comprehensive resource
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The strategic role of the selling function : a resource-based framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 489-517)
.
2011
Persistent link: https://www.econbiz.de/10008991455
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2
The Strategic Role of the Selling Function: A Resource-Based Framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885348
Saved in:
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