The Strategic Role of the Selling Function: A Resource-Based Framework
Year of publication: |
2011
|
---|---|
Authors: | Leigh, Thomas W. ; Cron, William L. ; Baldauf, Artur ; Grossenbacher, Samuel |
Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford : Oxford Univ. Press, ISBN 978-0-19-956945-8. - 2011
|
Subject: | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsstrategie | Competitive strategy | Vertrieb | Physical distribution |
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