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~isPartOf:"The Prentice Hall series in marketing"
~subject:"Marketing theory"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Microeconomics"
~subject:"Organizational change"
~subject:"United States"
~type_genre:"Bibliografie"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Textbook"
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Principles of marketing
Kotler, Philip
;
Armstrong, Gary
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1991
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5. ed
Persistent link: https://www.econbiz.de/10000835995
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Global marketing management
Keegan, Warren J.
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1989
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4. ed
Persistent link: https://www.econbiz.de/10013475054
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