Nalebuff, Barry - In: The Quarterly Journal of Economics 119 (2004) 1, pp. 159-187
In this paper we look at the case for bundling in an oligopolistic environment. We show that bundling is a particularly effective entry-deterrent strategy. A company that has market power in two goods, A and B , can, by bundling them together, make it harder for a rival with only one of these...