Loewenstein, George; O'Donoghue, Ted; Rabin, Matthew - In: The Quarterly Journal of Economics 118 (2003) 4, pp. 1209-1248
People exaggerate the degree to which their future tastes will resemble their current tastes. We present evidence from a variety of domains which demonstrates the prevalence of such projection bias, develop a formal model of it, and use this model to demonstrate its importance in economic...