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Cannibalization - five easy pieces
Hinterhuber, Andreas - In: The ROI of pricing : measuring the impact and making …, (pp. 31-43). 2014
Persistent link: https://www.econbiz.de/10010240076
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ROI and the impact of pricing : the state of the profession
Liozu, Stephan M. - In: The ROI of pricing : measuring the impact and making …, (pp. 197-208). 2014
Persistent link: https://www.econbiz.de/10010240052
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Making the business case for value-based pricing investments
Liozu, Stephan M. - In: The ROI of pricing : measuring the impact and making …, (pp. 84-92). 2014
Persistent link: https://www.econbiz.de/10010240069
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Interview with a pricing leader : Robert Smith, Director of Corporate Pricing for Eastman Chemical
Smith, Robert; Liozu, Stephan M. - In: The ROI of pricing : measuring the impact and making …, (pp. 190-196). 2014
Persistent link: https://www.econbiz.de/10010240046