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The ROI of pricing : measuring the impact and making the business case
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of marketing communications
18
Journal of promotion management : JPM
16
The journal of media economics
15
Industrial and Commercial Training
14
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The Bottom Line
11
CESifo working papers
10
Strategic Direction
10
IMF Staff Country Reports
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Property Investment & Finance
8
Journal of business research : JBR
8
Journal of marketing
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Human Resource Management International Digest
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Economic Studies
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ECONIS (ZBW)
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1
ROI and the impact of pricing : the state of the profession
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 197-208)
.
2014
Persistent link: https://www.econbiz.de/10010240052
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2
Translating pricing-software-enabled capabilities to meaningful financial impacts
Zawada, Craig
;
Collins, Jeffery
;
Fuehne, Doug
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 175-189)
.
2014
Persistent link: https://www.econbiz.de/10010240054
Saved in:
3
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
4
Allocating pricing resources with a more strategic ROI calculation
Dvorin, David
;
Lennon, Vernon
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 150-160)
.
2014
Persistent link: https://www.econbiz.de/10010240058
Saved in:
5
Case study on break-even analysis
Indounas, Kostis
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 142-149)
.
2014
Persistent link: https://www.econbiz.de/10010240059
Saved in:
6
Illuminating value capture with return on pricing investment
Sodhi, Navdeep
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 133-141)
.
2014
Persistent link: https://www.econbiz.de/10010240063
Saved in:
7
The power and impact of quick wins
Liouzu, Stephan M.
;
Chenal, Mathias
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 124-132)
.
2014
Persistent link: https://www.econbiz.de/10010240064
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8
Evaluating the impact of pricing actions to drive further actions
Ruggiero, Antonio
;
Haedt, Jered
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 93-115)
.
2014
Persistent link: https://www.econbiz.de/10010240067
Saved in:
9
Is there a long-term return on price promotions?
Balan, Carmen
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 44-61)
.
2014
Persistent link: https://www.econbiz.de/10010240072
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10
Cannibalization - five easy pieces
Hinterhuber, Andreas
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 31-43)
.
2014
Persistent link: https://www.econbiz.de/10010240076
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