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~isPartOf:"The Routledge companion to creativity"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Multi-volume publication"
~type_genre:"Reprint"
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
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Phau, Ian
James, Victoria
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The Routledge companion to creativity
Consumer behavior analysis : (a) rational approach to consumer choice
4
Country of origin effect : looking back and moving forward
2
Journal of modelling in management
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
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The style involvement model of consumer innovation
Foxall, Gordon R.
;
James, Victoria
- In:
The Routledge companion to creativity
,
(pp. 71-87)
.
2009
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