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Goddesses of the household : Martha Van Rensselaer and the role of home economics in marketing theory
Zuckerman, Mary Ellen - In: The Routledge companion to marketing and feminism, (pp. 17-30). 2022
Persistent link: https://www.econbiz.de/10014474303
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Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark - In: The Routledge companion to marketing and feminism, (pp. 31-44). 2022
Persistent link: https://www.econbiz.de/10014474306
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Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie - In: The Routledge companion to marketing and feminism, (pp. 59-71). 2022
Persistent link: https://www.econbiz.de/10014474311
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Feminist brands : what are they, and what's the matter with them?
Otnes, Cele; Fischer, Eileen M. - In: The Routledge companion to marketing and feminism, (pp. 75-89). 2022
Persistent link: https://www.econbiz.de/10014474315
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From identity politics to the politics of power : men, masculinities and transnational patriarchies in marketing and consumer research
Hein, Wendy; Hearn, Jeff - In: The Routledge companion to marketing and feminism, (pp. 138-156). 2022
Persistent link: https://www.econbiz.de/10014474334
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Materializing the body : a feminist perspective
Valtonen, Anu; Närvänen, Elina - In: The Routledge companion to marketing and feminism, (pp. 159-170). 2022
Persistent link: https://www.econbiz.de/10014474338
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Women's sexual practices : the B-spot of marketing and consumer research
Walther, Luciana - In: The Routledge companion to marketing and feminism, (pp. 189-205). 2022
Persistent link: https://www.econbiz.de/10014474346
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Marketing and the missing feminisms : decolonial feminism, and the Arab Spring
Ourahmoune, Nacima; El Jurdi, Hounaida - In: The Routledge companion to marketing and feminism, (pp. 257-267). 2022
Persistent link: https://www.econbiz.de/10014474355
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Consumption beyond the binary : feminism in transgender lives
Shepherd, Sophie Duncan; Hamilton, Kathy - In: The Routledge companion to marketing and feminism, (pp. 296-307). 2022
Persistent link: https://www.econbiz.de/10014474360
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Black women's digital media and marketplace experiences : between buying, branding, and Black Lives Matter
Sobande, Francesca - In: The Routledge companion to marketing and feminism, (pp. 341-350). 2022
Persistent link: https://www.econbiz.de/10014474375