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Applying the marketing concept in higher education : a stakeholder approach
Liao, Mei-na - In: The Routledge companion to nonprofit marketing, (pp. 255-266). 2008
Persistent link: https://www.econbiz.de/10003592639
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Marketing politics ... saving democracy?
Lloyd, Jenny - In: The Routledge companion to nonprofit marketing, (pp. 299-315). 2008
Persistent link: https://www.econbiz.de/10003592644
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Volunteer recruiting, retention and development
Govekar, Paul; Govekar, Michelle - In: The Routledge companion to nonprofit marketing, (pp. 361-372). 2008
Persistent link: https://www.econbiz.de/10003592660
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The corporation's intrinsic attributes
Bruner, Christopher M. - In: Understanding the company : corporate governance and theory, (pp. 60-87). 2017
Persistent link: https://www.econbiz.de/10011721834
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Understanding the modern company through the lens of quasi-public power
Moore, Marc T. - In: Understanding the company : corporate governance and theory, (pp. 91-116). 2017
Persistent link: https://www.econbiz.de/10011721835
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Reflections on the nature of the public corporation in an era of shareholder activism and stewardship
Katelouzou, Dionysia - In: Understanding the company : corporate governance and theory, (pp. 117-144). 2017
Persistent link: https://www.econbiz.de/10011721836