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~isPartOf:"The SAGE handbook of international marketing"
~person:"Aaker, David A."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Book section"
~type_genre:"Reprint"
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Konsumentenverhalten
Cognition
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Consumer behaviour
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Cross-cultural relations
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Interkulturelle Beziehungen
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International marketing
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Internationales Marketing
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Aaker, David A.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Chen, Cathy Yi
1
Maheswaran, Durairaj
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Tavassoli, Nader T.
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The SAGE handbook of international marketing
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Measuring and managing brands
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theory in economic anthropology
1
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ECONIS (ZBW)
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Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
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