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Theoretical paradigms, issues, and debates
Kotabe, Masaaki; Helsen, Kristiaan - In: The SAGE handbook of international marketing, (pp. 3-11). 2009
Persistent link: https://www.econbiz.de/10003792057
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Exit strategies
Kotabe, Masaaki; Ketkar, Sonia - In: The SAGE handbook of international marketing, (pp. 238-260). 2009
Persistent link: https://www.econbiz.de/10003792103
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Global sourcing strategy
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: The SAGE handbook of international marketing, (pp. 288-302). 2009
Persistent link: https://www.econbiz.de/10003792105
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Pricing in the global marketplace
Helsen, Kristiaan - In: The SAGE handbook of international marketing, (pp. 361-373). 2009
Persistent link: https://www.econbiz.de/10003792158