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~isPartOf:"The Sage handbook of advertising"
~person:"Morris, Jon"
~person:"Swait, Joffre"
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The Sage handbook of advertising
Journal of advertising : official publication of the American Academy of Advertising
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Emotions in advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
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