Emotions in advertising
Year of publication: |
2007
|
---|---|
Authors: | Stewart, David W. ; Morris, Jon ; Grover, Aditi |
Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 120-134
|
Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Emotion | Theorie | Theory |
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