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~isPartOf:"The Sage handbook of advertising"
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The Sage handbook of advertising
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Discussion paper / Center for Economic Research, Tilburg University
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
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