Pretesting : "before the rubber hits the road"
Year of publication: |
2007
|
---|---|
Authors: | Pieters, Rik ; Wedel, Michel |
Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 217-232
|
Subject: | Werbeplanung | Advertising planning | Testmarkt | Test market |
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