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~isPartOf:"The Sage handbook of advertising"
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The Sage handbook of advertising
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
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